Cookie Notice
Effective on: April 1, 2025
Introduction and Scope
This Cookie Notice (the “Notice”) is designed to assist you in understanding how and why CereVasc, Inc. (“CereVasc,” “we,” “us,” or “our”) use cookies and other similar technologies (“Tracking Technologies”) on our website https://cerevasc.com/ and on any webpage linking to this Notice (collectively, the “Website”) to collect and develop data. We use Tracking Technologies to increase its functionality and efficiency, to analyze how you use it so that we can improve it, to tailor the content and information that we display to you, to provide you with targeted advertisements, and fulfill other legitimate purposes as described below.
To the extent that any information collected by the Tracking Technologies, either on its own or in combination with other information, constitutes Personal Data as the term is defined in our Privacy Notice, both our Privacy Notice and this Notice shall apply to the processing and transferring of such Personal Data.
Cookies and Other Tracking Technologies
Cookies. A cookie is a small text file stored on your device (computer, phone, tablet, etc.) that contains information about your browser and online activity. This information often consists of a string of numbers and letters that uniquely identifies your device.
We may also use:
Local Storage. Local storage enables our Website to store information locally on your device. Local storage may be used to improve your experience with our Website, for example, by enabling features, remembering your preferences and speeding up our Website functionality.
GIFs (a.k.a. “web beacons”). Our Website may also employ a software technology called clear that helps us better manage content on our Website by providing insight into which content is most effective. Clear GIFs are tiny graphics with a unique identifier, similar in function to cookies, that are used to track the online movements of Website users.
Local shared objects (a.k.a. “flash cookies”). Flash cookies are pieces of data that websites which use Adobe Flash may store on your device.
Pixels. A tracking pixel is a 1×1 pixel graphic used for the purpose of tracking user behavior, web traffic and site conversions. A tracking pixel allows us to collect data relating to the use of our Website. Tracking pixels are used to trigger advertisements on any participating websites based on the activity tracked from your browser or device and can also be used for third-party web analytics.
Other similar tracking technologies. We may also use other tracking technologies, such as mobile advertising IDs and tags for similar purposes as described in this Notice.
As noted above, we refer to all of these technologies collectively as “Tracking Technologies” in this Notice.
Online Tracking
“Do-Not-Track” is an optional browser setting that you can use to express your preferences regarding tracking by advertisers and other third-parties. Please note, however, that our Website does not have the capability to respond to “Do Not Track” signals received from web browsers at this time.
Opting Out
You can alter the configuration of your browser to reject certain types of Tracking Technologies, including cookies. Please note, however, that if you reject certain cookies, you may not be able to access and use all of the features on our Website.
You may also control your online behavioral advertising preferences and opt out from having your data processed by certain marketing companies by visiting http://www.youronlinechoices.com/ and http://optout.aboutads.info/. Please note, however, that managing these preferences will not turn off internet advertisements in general. You will still receive the same number of advertisements, but those advertisements will be less reflective of your interests, as indicated by your web browsing habits. In addition, please note that the opt-out preferences that you set using these tools may be nullified if you delete your cookies after setting them.
Types of Cookies
We use session cookies and persistent cookies on our Website. The session cookies are deleted or removed when you close your browser. The persistent cookies may remain on your device after you close your browser, but they have an expiration date.
Some of the cookies placed on your device through our Website are first-party cookies, meaning they are placed directly by us. Others are third-party cookies, meaning they are placed on your device through our Website by third parties, such as Google and YouTube. In other words, when you visit our Website, certain third parties may place cookies on your device to collect information about your online activities over time and across different Internet websites or online services.
In the cookie tables below, we provide you with links to the applicable privacy notices for the providers who place third-party cookies on your device through our Website, where possible. Please refer to the privacy notices of those third parties to learn more about the ways in which they collect and process Personal Data about you.
How We Use Tracking Technologies on our Website
Strictly Necessary Tracking Technologies
Currently, we do not use any strictly necessary Tracking Technologies on our Website. Performance Tracking Technologies
The following Tracking Technologies allow us, among other things, to count Website visits and traffic sources so that we can measure and improve the performance of our Website. They help us to know which pages are the most – and least – popular, and see how visitors move around the Website. If you do not allow these Tracking Technologies, we will not know when you have visited our Website, and we will not be able to monitor our Website’s performance.
Name |
Provider & Provider Privacy Notice Link |
Purpose |
Duration |
Opt-Out Possibility |
|---|---|---|---|---|
| _ga | CereVasc (first- party cookie) Privacy Notice | These are Google Analytics cookies and they are included in each page request in a site and used to calculate visitor, session and campaign data for the site’s analytics reports. More information about Google’s use of cookies can be found here. | 2 years | Google Analytics Opt-Out Browser Add-On & Disable Analytics cookies using the cookie banner. |
| _ga_XXXXXXXXXX | ||||
| icegram_campaign_shown_365 | CereVasc (first- party cookie) Privacy Notice | An “Icegram campaign shown 365” cookie is a browser cookie set by the Icegram WordPress plugin to track a specific marketing campaign. The name indicates that a campaign with the ID number 365 has been shown to a visitor. | Session | A user can opt out of the icegram_campaign_shown_365 cookie and other cookies, primarily through their browser settings. |
Targeting Tracking Technologies
The following Tracking Technologies may be used on our Website by our advertising partners (or set directly by our advertising partners) to collect data about your online activity. They record your visits to our Website, the pages you have visited, and the links you have followed. They are used by our advertising partners to build a profile of your interests and show you relevant advertisements on our Website as well as other sites. For example, they’re used to detect when you click on an ad and show you ads based on your social media interests and browsing history.
If you do not allow these Tracking Technologies, you will experience fewer targeted advertisements, and you will impair our ability to provide you with tailored services and offerings.
Name |
Provider & Provider Privacy Notice Link |
Purpose |
Duration |
Opt-Out Possibility |
| VISITOR_INFO1_LIVE | (YouTube) (third-party cookie) Privacy Notice | This cookie is used as a unique identifier to track viewing of videos. | 6 months | Manage the settings in your browser. |
| __Secure-ROLLOUT_TOKEN | This cookie is used to manage the phased rollout of new features and updates. This cookie helps assign users to specific test groups for experimental features, such as changes to the user interface or video player. The Secure- prefix indicates that the cookie is only transmitted over a secure HTTPS connection, enhancing data security. | 6 months | ||
| VISITOR_PRIVACY_METADATA | This cookie is used to track and enrich the users’ privacy settings on the YouTube platform. | 6 months | ||
| YSC | This cookie registers a unique ID to keep statistics of what videos from YouTube the user has seen. | Session |
Changes to this Notice
If we make any material change to this Notice, we will post the revised Notice to our Website and update the “Effective Date” above to reflect the date on which the new Notice became effective.
Contact Us
If you have any questions about this Notice, please send us an e-mail to legal@cerevasc.com or contact us by postal mail at:
CereVasc, Inc.
100 First Avenue
Building 39, Suite 403
Charlestown, MA 02129
Please allow up to four (4) weeks for us to reply.